Not Your Father's Apple
Ian Rogers announced the details of Apple Music's launch on his blog today:
Please make a note to upgrade to iOS 8.4 at 8am PT Tuesday, June 30th and listen to the first Beats 1 broadcast at 9am PT.
A few hours later, Eddy Cue took to Twitter to answer some questions from the people:
@domjnieto yes, there will a Beats app update to migrate to Apple Music— Eddy Cue (@cue) June 27, 2015
This new communication style from Apple is quite refreshing, and I wonder if young people understand how much of a change this is from the Apple of old. Apple employees (and especially executives and presidents) didn't have personal blogs where they wrote about the company, much less made official announcements about upcoming products. Apple execs might have had Twitter accounts, but they didn't use them. They certainly didn't use them to respond to artist requests or voice their support on major social issues.
Apple used to be silent, and I mean silent unless they were conducting public events. You might hear some new information leaked through a blogger or magazine, but you didn't get Apple going on the record like this. Good on Apple for being more open with their communication.