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Birchtree
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Birchtree
Welcome to Birchtree

Welcome to Birchtree

I'm Matt Birchler, a designer, product manager, YouTuber, and developer who's been writing about tech since 2010.

My Apps

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Quick Reads A beautiful read-later service for articles that matter. Web iOS Extensions Web Quick Reviews MacStories Best New App of 2025 Review the things you love and share them to social media. iPhone iPad Mac App Store nonogame Three fresh nonogram puzzles every day, in your browser. Web iPhone Web Birchfeed Rock solid RSS syncing for the reader app you already use. Web Any RSS reader Web Chapterize Professional podcast chapters, made while you listen. iPhone iPad Mac App Store Quick Subtitles Fast, private, on-device transcription to text or SRT. iPhone iPad Mac App Store Quick Notes Voice to text with Apple's on-device language models. iPhone iPad App Store Yearly Run Goals Yearly distance goals for running, cycling, and more. iPhone App Store Weave Typefully on iOS: threads, scheduling, publish everywhere. iPhone Web Best-o-Masto Catch up without getting sucked in. Mastodon, efficiently. iPhone App Store

Blog

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The party of making things worse

Justine Calma: Trump finalizes rule to make cars less fuel efficient The US Department of Transportation finalized its plans today to weaken fuel efficiency standards, calling it “among the largest deregulatory actions under the second Trump Administration.” I just think there's something wild about Republicans in the US constantly advocating for things to
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Fetishizing something most people don't care about

Brent Simmons: That About Wraps It Up for Stock Mac UI Users have shown — again, I don’t need to prove this — that they don’t think about a stock Mac app vs. custom. Do they dislike Things for not having a toolbar at the top of the window that they can customize in the
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+ Gone too far

There's a chance, slim as it might be, that things won't go the way the've gone the last 30 years with digitization the moving to rental models for everyhing.

Birchfeed can forward newsletters to your inbox

Birchfeed can forward newsletters to your inbox
Birchfeed allows you to set up an email address to receive newsletters which appear as feeds in the app. However,

Birchfeed can be your front page of the internet

Birchfeed can be your front page of the internet
Birchfeed is fundamentally a backend service that you will mostly use through a third-party client, such as Unread, Reader
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App review needs a reboot

Lex Friedman: The App Store review process needs fixing Every single app and app update released in the App Store goes through this review process, and the review process is largely a black box. Developers submit, and then wait. They are given no specific timeline or indication of how long the review will take, and
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Becoming worthless (in a good way)

Cory Dransfeldt: Become worthless (to tech companies) I'm not arguing for boycotts, I know that people are bound to different platforms for different, compelling reasons. What I am arguing for is that, given the opportunity, you try and reduce the value they can extract from you. That's very often your data,