Welcome to Birchtree

I'm Matt Birchler, a designer, product manager, YouTuber, and developer who's been writing about tech since 2010.

Apple

A passionate defense of the M Pro series of chips

On the latest episode of ATP, a show I should mention that I really love, they discussed the possibility of

16 Feb

Links

The data has changed

Rachel Thomas: Breaking the Spell of Vibe Coding It is worth experimenting with AI coding agents to see what they

16 Feb

Links

Optimizing for 3 users

Anil Dash: Launch it 3 times I’ve seen so many teams trying to figure out how to optimize the

16 Feb

Members

+ How does Birchtree Productions make money?

15 Feb

Two small tips for Apple devs starting agentic coding

I've noticed increased chatter in my feed lately about Apple-centric developers experimenting with agentic coding, and I have

15 Feb

Apple

The Vision Pro turns 2

Did you know the Apple Vision Pro celebrated its second birthday a bit over a week ago? I didn’t.

15 Feb

Links

I’m going to say something nice about a Musk product…

From the Southwest newsroom: Southwest Airlines Brings Starlink Ultra-Fast WiFi Onboard Southwest® plans to rapidly integrate Starlink into its fleet.

15 Feb